Sunday, 11 September 2011
NEAT THREADS is the first campaign developed under the project ‘Waiting On Yesterday’. An educational campaign designed to empower denim as our saving grace, based around strategies for clothes rationing introduced during WWII, the program hopes to suggest refreshed patterns of repair, and longevity within our wardrobes as more intelligent pathways into the future. Also attempting to create an awareness of our own damaging habits and misunderstandings, the campaign links modernity's constructed proposals of cleanliness to denim sub-cultures and suggests these revised patterns of care and wearer/garment relationship as progressive approaches to clothing.
Stay tuned for more info on this initiative as well as ways to get yourself involved ~
Posted by JESSE CHICK at 7:40 pm